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SEO and Technical Writing

Xavier Rigoulet
December 18th, 2021 · 8 min read

SEO (Search Engine Optimization) and technical writing may seem like two different things, but they are closely related. Technical content writers need to understand SEO so potential customers can find their content online, and users can find the technical documentation more quickly when they ask a question in search engines.

In this article, we will explore the relationship between SEO and technical writing and how to use both skills together with the help of a simple tool to improve the ranking and the SERP results of your technical documents.

But first, what is technical writing?

What is Technical Writing

Technical writing is a type of writing that explains technology to non-technical people. It includes instruction manuals, online help, white papers, tutorials, training materials, and other documents that explain how technology works and how to use it. Unlike other types of writing, technical writing must be accurate and precise. It also needs to be easy to understand, even for people who don’t have a lot of technical knowledge.

A technical writer writes about technology, focusing on how technology works and what technology does. But a technical writer must also be a teacher at heart and know how to break down complex topics into smaller chunks of knowledge. Writing for technology companies requires understanding technology’s language, culture, and processes. Technical writers must also understand their readers’ backgrounds to choose the best way to communicate technical information. For example, technical writers might write user manuals for scientific and technical products and develop training materials.

Why Companies Need Technical Writers

Most technology companies have products that are difficult to use without instructions. Even experienced users may need help understanding how a product works and how to use it. That’s where technical writers come in.

The Benefits of Technical Writing

The benefits of technical writing are that it makes technology easier to understand for everyone and tech products user-friendly, helping people save time and frustration. They also help companies communicate with their customers improving customer satisfaction. In addition, technical writers can help companies sell their products and services.

Technical writing can be challenging, rewarding, and fun.

Technical Writing is Important in Business

Technologies are constantly evolving, and businesses must keep up with the trend to remain competitive.

A technical writer can help a business do this by creating clear and concise documentation explaining how a new technology works and how it can be used. This documentation can be used internally by employees or externally by customers or clients in the context of technical content creation.

Technical writing also helps tech companies to reach new customers through technical content writing and assisting users in finding answers in search engines to questions related to their products or services in technical documentation. Because of this need, technical content creators need to be knowledgeable in search engine optimization. In this regard, technical content is an essential component of a sound SEO content writing strategy that can help boost your organic search results and drives your target audience to your website.

When technology is constantly changing, the documents must be updated regularly to allow others to operate technology more effectively. Additionally, technical writers must not only understand technology but also thoroughly understand their audience to write the documentation correctly. Technical writing is done for many purposes. For instance, technology writers write technical content for instruction, descriptions, or explanations.

The Challenges of Technical Writing

Because technical writing is an incredibly broad topic that can be used in almost all technical-related fields, it comes with many challenges. For instance, it can include the instructions to assemble mass-produced products or the software manuals that come with technology products.

Technical writing can be complex and challenging, as it requires a good understanding of technology and the ability to communicate complex concepts clearly and concisely. You also need to ensure that your content is formatted correctly and structured so that it is easy to navigate. For example, the title tag and the internal links need to be appropriately formatted to improve search engine results and provide a better user experience.

This brings us to our next point on the importance of understanding SEO for effective written technical communication.

The Importance of SEO Knowledge for Technical Writing

As a result, technical writers face a unique challenge when it comes to SEO because the importance of SEO is not always acknowledged in technical writing, even though technical writers often have to optimize their content for search engines to drive organic traffic. This can be challenging, as it requires a good understanding of how search engines work and the ability to incorporate SEO target keywords and phrases into your writing in an effective and natural way. You also need to ensure that your SEO content writing meets the intent of your end user.

Optimizing content for the right keywords and using other SEO techniques can draw more eyeballs to your work, increasing potential customers’ chances to find and convert.

It is also important to note that many factors go into SEO, and it can be a complex process. But by understanding the basics, you can start to implement them into your writing.

One of the most important aspects of SEO is using the right keywords.

People are likely to use these words and phrases when searching for information on technology topics on Google or any other search engine.

Including these keywords in your content makes it easier for search engines to find and rank your work.

But using keywords is not the only way to optimize your content for SEO. You can also improve your ranking by adding relevant internal links from and to other pages, formatting your text correctly, adding an appropriate meta description, and optimizing your images with appropriate alt text when necessary.

By understanding these SEO basics, you can start incorporating them into your technical writing, helping you reach more potential customers.

However, Search Engine Optimization is not just about cramming in SEO keywords. 

It is about providing more value to your audience, so they can find the information they are looking for. In this sense, quality content is essential. 

It is also about understanding how people search for information and creating content that meets their needs because you do not write content with the hope that Google will find it. You optimize your technical blog post or your documentation to be easily found by people, but ultimately you want to be read by your target audience.

That’s why technical writers need to have a firm grasp of technology-related terms, how they are used, and content writing in general. SEO technical writing is not only just about technical writing but also about SEO copywriting. To improve your technical documents’ SEO, you must be familiar with standard technology industry terms and the way search engines use keywords.

Because of what we just mentioned, technical writers need to identify technical topics that people would search for and develop an understanding of those topics and your users’ intents as part of your SEO efforts. When you understand your users’ intents and incorporate this in your technical content writing, your technical documents will rank higher on search engine results pages (SERPs), and you might even be able to catch the Google featured snippets.

There are many ways to improve your technical documents’ SEO, and in addition to understanding technical terms and how search engines use them, you can also:

  • Use SEO keywords throughout your technology documents
  • Write technology documents in an easy-to-navigate way
  • Use technology industry terms when appropriate

In the case of technical content writing, web users may know exactly what they are looking for. Consequently, if your technical content does not provide the right information, they will turn to a different website and find it elsewhere.

Search engines also reward technical documents containing keywords and content relevant to the topic being searched, again because it provides a better user experience.

In the end, Search Engine Optimization is not a one-time effort.

Search Engine Optimization is an ongoing process that technical writers should incorporate into their technical writing.

By understanding how SEO works and incorporating common technology terms into your technical documents, you can make it easier for people to find the information they need - and you may even improve your technology document ranking in SERPs.

To make content optimization easier, tools such as Surfer SEO can help you rank your content naturally in search engines by using a combination of AI and professional SEO copywriting techniques that work for any website or blog.

Unfortunately, when it comes to SEO tools, there are a lot out there, and they can be confusing.

As a result, it’s hard to know which SEO tool will help you get results and which ones just take your money and time.

Search Engine Optimization Made Easy With AI Tools

Surfer SEO solved this problem by using AI to analyze the content on your web pages to tell you exactly how to improve your content writing in search engine results.

It does all the heavy lifting for you so that you don’t have to spend hours trying different things to rank high on Google.

Their AI engine analyzes every piece of content on your website or blog, then gives it a score from 0 to 100 based on its strength as a SEO asset.

For instance, Surfer SEO will suggest easy fixes like adding more SEO keywords or changing wordings and the article’s structure to make web pages easier to appear in search results.

It uses Natural Language Processing technology to tell you which relevant keywords need to appear in your article and at what frequency.

Surfer SEO Content Editor

The result is better rankings across Google and other search engines.

Also, SEO can be a very time-consuming and frustrating process.

You must dig through Google’s complicated guidelines for what search engines like, find the right keywords, write high-quality content that people want to read…the list goes on.

And even if you do all of this correctly, it can still take months or years to see results. This is because there are so many other websites competing with yours in the search rankings that you’re never sure how much effort will pay off in actual traffic increases.

Rank for Difficult Keywords With Topic Clusters

Surfer SEO helps you define topic clusters to help you rank on difficult keywords. For example, let’s say that you want to rank for “Tesla”, you can enter the keyword, and the software will output article ideas with relevant keywords to help you rank on search engines and build your topic clusters.

Topic clusters are a must to improve your Domain Authority and rank for difficult keywords.

Surfer SEO Content planner keyword

Surfer SEO Content Planner cluster

Overall, SEO is complex and takes a lot of time, and let’s face it; Search Engine Optimization is not easy.

You cannot just throw some keywords and expect to rank high in search engines. Having said that, optimizing content for each keyword you are targeting does not mean you have to spend all day on it, either.

Surfer SEO uses artificial intelligence (AI) to automatically write optimized copy based on what people are searching for online right now, so you don’t have to waste your time trying to figure out which keywords will give you the best results for a given article or page of content.

The AI analyzes millions of data points from Google and other sources like Amazon and YouTube videos.

This helps to pinpoint exactly what people are looking for at any given moment across every niche imaginable - and then allows us to create better-optimized content than most humans could ever come up with using their brainpower and help you with your conversion rate optimization process.

Feel free to visit their blog if you want more information about AI-powered Search Engine Optimization.

Closing Thoughts on SEO and Technical Writing

Because technical writing and SEO work hand in hand if you want to get the most out of your content, optimize it for search engine optimization (SEO).

Why? Because Google is a great way to find technical documentation when all else fails!

To summarize, there are three significant reasons why technical writers should have SEO knowledge:

  1. More people will find useful technology documents
  2. Your technology documentation will rank higher in search results for relevant technology queries
  3. You can leverage technology keywords to write better content

Ì hope this article helped you understand the importance of having a real SEO strategy and your technical writing.

Disclosure: I get commissions for purchases made through links in this post at no additional cost to you.

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